Here’s a simple question. Well, two. What is it that you sell? What business are you in?
The
correct answers to these questions lay the foundation for a successful
business. And a surprising number of businesspeople fail to get the
answers right. Let’s review a few examples you’ve probably seen before.
What
is it McDonald’s sells? Food? Actually, no. They sell convenience and
time.
Sure, it comes in the form of hamburgers and French fries, but
what they are selling is the ability to get a hot breakfast without
slowing yourself down on the way to work, the sanity that comes from
quickly feeding a few whiny and argumentative children in the back seat
without braking your pace to the grocery store, and the opportunity to
put food on the table for a house full of always-hungry teenagers
without cooking dinner after a hard day of work. via Andrea M. Hill
Continue reading "what business am I in Today?" »