a new look for sweet tooth designs?

I work alone which is great most of the time, but sometimes I miss the constructive feedback from creating in a collaborative team environment. like right now, so I am posting a rough draft of my new logotype design and requesting your feedback.

I do love my current visual identity system (website, blog, marketing materials etc.), but want to move away from the casual junior feel towards a refreshed look that reflects these attributes:

1) feminine (delicate and pretty)
2) modern (innovative, original, and fresh)
3) sophisticated (cosmopolitan, urban, cultured, polished, refined; elegant, stylish)
4) cool (like graffiti)

I definitely have my favorite, and I'm looking forward to your constructive feedback re: a new look for sweet tooth designs.

Thanks in advance,
Laurie

Comments

[Jill MacKay]

Laurie,
You are doing an amazing job with your collection, with your website (it looks great!) and including everyone in on your blog... I would have to say you ROCK! From one fellow designer to another!

Oh and I like #1 as well...
Good luck,
Jill

[Lori]

I like #1.
I think it flows well and is easier for the sophisticated eye. I like that it is consistant without upper and lower cases.
I really like the script lettering.

[Karen Gusdorf]

1. Cohesive and balanced. Feels sophisticated.
2. Easy to read. Puts emphasis on Sweet Tooth.
3. Love the bottom swish. It has a youthful feel.

They all have something going for it. But if pressed, I say No. 1.

I guess I'll see soon which one you go with.
Good luck.

Karen

[Victoria]

I like the upper/lower combination... (1)